Designing, teaching and writing towards a better future

I'm a product designer based in Toronto. I spend my spare time learning about web development and angel investing.

EXPERIENCE
Product designer
Guilded
Feb 2020 - Present
Acquired by Roblox
Product designer
Dot Health
Aug 2018 - Feb 2020
Lead UX & product design instructor
Bitmaker Labs
Oct 2017 - Aug 2018
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Elsewhere
At the Al Bustan Palace in Muscat, Oman

Recent videos

March 23, 2022

6:13

How to understand the ask for product design

Importance of understanding the ask in product design process

  • 00:34 Intro
  • 1:15 Why is it important?
  • 1:51 How do we understand the ask?
  • 2:05 Metric movers
  • 2:27 Customer requests
  • 2:55 Customer delight
  • 3:31 Re-read the ask
  • 3:55 Ask questions
  • 5:10 Question examples

February 23, 2022

5:21

Solve product design challenges with first principles

Using the power of first principles to solve complex challenges

  • 0:21 Intro
  • 1:41 Keen observer of the present
  • 2:12 Live in the near-future
  • 2:49 Kill your ideas often
  • 3:12 Experiment rapidly
  • 3:30 Sturgeon’s law
  • 4:05 Move like a cheetah, think like a sloth
  • 4:44 Predicting what people want