Ahmed Al-Ismaily

Designing, teaching and writing towards a better future

I'm a product designer based in Toronto. I spend my spare time learning about web development and angel investing.

EXPERIENCE

Product designer

Guilded

•

Feb 2020 - Present

Acquired by Roblox

Product designer

Dot Health

•

Aug 2018 - Feb 2020

Lead UX & product design instructor

Bitmaker Labs

•

Oct 2017 - Aug 2018

UI/UX designer

Sampler

•

Mar 2015 - Oct 2017

Visual designer

Kinetic Commerce

•

Feb 2014 - July 2014

Designer

Saleh Enterprise

•

Jan 2010 - Jan 2014

Designer

Freelance

•

Sep 2008 - Jan 2010

Show less

Elsewhere

At the Al Bustan Palace in Muscat, Oman

learn product design

Recent videos

March 23, 2022

•

6:13

How to understand the ask for product design

Importance of understanding the ask in product design process

‍00:34 Intro
‍1:15 Why is it important?
‍1:51 How do we understand the ask?
‍2:05 Metric movers
‍2:27 Customer requests
‍2:55 Customer delight
‍3:31 Re-read the ask
‍3:55 Ask questions
‍5:10 Question examples

February 23, 2022

•

5:21

Solve product design challenges with first principles

Using the power of first principles to solve complex challenges

‍0:21 Intro
‍1:41 Keen observer of the present
‍2:12 Live in the near-future
‍2:49 Kill your ideas often
‍3:12 Experiment rapidly
‍3:30 Sturgeon’s law
‍4:05 Move like a cheetah, think like a sloth
‍4:44 Predicting what people want